Competitive Cooperation (with Pear)

Competitive Cooperation (with Pear)

CustomInk Real Time Cases
September 01, 2017

Region of the world: North America
Topic: Competitive Assessment, Mergers & Acquisitions, Acquisitions, Risk Assessment, Ethics
Keywords: Real Time Case
Price: $11.00 | €0.00
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A vast majority of CustomInk’s customers are groups ordering custom products. Many of these groups would love to seek out grassroots sponsorships but they do not have the resources to do so. Pear ( helps customers easily explore sponsorship opportunities with local, regional, and national sponsors. One of CustomInk’s main issues with Pear is that it could possibly leverage the value of groups associated with competing custom merchandise companies, CustomInk’s direct competitors. With the acquisition of Pear, CustomInk now has the difficult decision as to whether they should allow competitors to connect groups on their sites to the benefits associated with Pear.