Real Time Cases
September 01, 2017
CustomInk acquired Pear (pearup.com) in the middle of 2014. The Pear model is to help affinity groups connect with local, regional, and national sponsors, which has always been a goal for CustomInk. Since Pear works extensively with groups, CustomInk saw the company as a great complimentary service. CustomInk has integrated Pear into their custom design platform, but they have been experiencing a lot of difficulty attracting large corporate national sponsors. Marc is confident that Pear is a great way for large national brands to connect with prospective customers on a scalable grassroots level. Marc’s hypothesis is that large national brands typically move at a much more slower and deliberate pace.