From a Seedling: Product Evolution at UrbanStems

From a Seedling: Product Evolution at UrbanStems

UrbanStems Real Time Cases
January 28, 2019
SKU: RTC-386

Region of the world: North America
Topic: Global Commerce, Sourcing, Pricing, Growth, Entrepreneurship, Data Analytics, Market Research, Innovation, Brand Extention, Supply Chain Management, E-Commerce, Inventory Management
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
No votes yet

Like many tech-oriented young companies, early UrbanStems customers skewed heavily toward millennials. Now, they are wondering how they might attract wealthier, older customers. And with 70% female customers, they would like to even out the gender mix.   What kinds of products/product enhancements/features should UrbanStems be looking at to feed our efforts in obtaining the 35–55 demographic?