Real Time Cases
January 28, 2019
Like many tech-oriented young companies, early UrbanStems customers skewed heavily toward millennials. Now, they are wondering how they might attract wealthier, older customers. And with 70% female customers, they would like to even out the gender mix. What kinds of products/product enhancements/features should UrbanStems be looking at to feed our efforts in obtaining the 35–55 demographic?