The Framebridge Advantage: Marketing Agility

The Framebridge Advantage: Marketing Agility

Framebridge Real Time Cases
November 02, 2018
SKU: RTC-378

Region of the world: North America
Topic: Social Media, Relationship Marketing, Analytics, Quantative
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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As with other disruptive innovations, Framebridge has opened up its industry to more potential customers, many of whom would never have thought to custom frame before Framebridge. For Tessa Wolf, head of merchandizing, creative, and brand, this means there is significant opportunity sheerly through increasing brand awareness. However, it can be difficult to track success of organic marketing efforts without clear targets to test against. Who is this group of “nontraditional” custom framing customers and how can Framebridge reach them?