Beyond Traditional Framing: Market Disruption & Expansion

Beyond Traditional Framing: Market Disruption & Expansion

Framebridge Real Time Cases
November 02, 2018
SKU: RTC-377

Region of the world: North America
Topic: Growth, Market Disruption
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Framebridge entered the $4–5B custom framing market hoping to disrupt with its eCommerce website and in-house, centralized manufacturing. After launching, Susan Tynan, founder and CEO, realized that Framebridge made custom framing accessible to new audiences—people who would not have custom framed otherwise—growing the opportunity beyond what she first imagined. How can Tynan estimate the size of the market while still shaping it?

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