Real Time Cases
November 02, 2018
Framebridge entered the $4–5B custom framing market hoping to disrupt with its eCommerce website and in-house, centralized manufacturing. After launching, Susan Tynan, founder and CEO, realized that Framebridge made custom framing accessible to new audiences—people who would not have custom framed otherwise—growing the opportunity beyond what she first imagined. How can Tynan estimate the size of the market while still shaping it?