Reaching an Audience in a Crowded Space

Reaching an Audience in a Crowded Space

ParkMyCloud Real Time Cases
September 07, 2018
SKU: RTC-372

Region of the world: North America
Topic: Strategy, UVP, Unique Value Proposition, Marketing Mix
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Finding a balance between credibility within the broad sphere of cloud services and providing consumers with clarity on the problem ParkMyCloud (PMC) solves in a crowded space is the challenge marketing director Katy Stalcup faces every day. Prioritization of marketing tactics and lead management is her primary concern when it comes to reaching the right audience. Right now, she is casting a wide net. Is there a better way to reach the right audience in a crowded space?