It Takes a Village: Strategic Alliances & Networks

It Takes a Village: Strategic Alliances & Networks

Tio Gazpacho Real Time Cases
March 16, 2018
SKU: RTC-346

Region of the world: North America
Topic: Competitive Landscape, Networking, Partnerships, Product-Market Fit, Strategy
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Austin Allan launched Tio Gazpacho because he loved the taste of traditional Spanish gazpacho and wanted to bring it to the U.S. Though it has been an uphill battle to define a new category in the U.S. food and beverage space, Tio and its product have made significant gains with partners such as General Mills and Michelin star chef José Andrés. As Tio’s story progresses, so do its opportunities for collaboration. Allan simply wants to know: where should he look next with new or current partners?

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