Real Time Cases
March 16, 2018
Tio Gazpacho arose out of Austin Allan’s love for a culturally Spanish product, cold soup made out of tomatoes. But the notion of a cold soup has not enticed all buyers in the U.S. With the product where it is today, Allan must find the right fit, shelf or not. How can Allan get buyers on board with a new category—a cold, drinkable food product?