Tio Listens: Consumer-Driven Trends

Tio Listens: Consumer-Driven Trends

Tio Gazpacho Real Time Cases
March 16, 2018
SKU: RTC-345

Region of the world: North America
Topic: Market Fit, Cultural Barriers to Adoption, Food and Beverage, Industry Trends, Exit Strategy, Product Life Cycle
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Tio Gazpacho arose out of Austin Allan’s love for a culturally Spanish product, cold soup made out of tomatoes. But the notion of a cold soup has not enticed all buyers in the U.S. With the product where it is today, Allan must find the right fit, shelf or not. How can Allan get buyers on board with a new category—a cold, drinkable food product?