Real Time Cases
March 16, 2018
Since Allan’s first sales at a farmer’s market in Miami, Florida, the Tio Gazpacho product line has evolved in response to market needs, setting Allan on a journey to define a new category that Tio Gazpacho can call home in the food and beverage industry. As Allan looks to expand Tio’s reach, production logistics for a perishable item becomes a key factor in what Tio can achieve in the market. How can the Tio Gazpacho product line be expanded through optimizing operations and logistics?