Smart Arenas: The Fan Experience

Smart Arenas: The Fan Experience

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-335

Region of the world: North America
Topic: Customer Experience Engineering, Value Proposition Strategy, Tech Strategy
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
No votes yet

Zach Leonsis believes in the importance of building a fan experience that makes it worthwhile for a fan to attend a game. This experience has to be more than just a passive viewing -- Zach cites a number of nuanced considerations that can accomplish a pleasant experience (regardless of whether the team wins or loses). One area that Monumental Sports & Entertainment (MSE) pushes the envelope of fan experience is through a suite of technologies known as “Smart Arenas.” From Virtual Reality in Team Ops, to iBeacons pinging fans with deals for merchandise or food & beverage, through mobile ordering, there are many new things to try and test -- if consumers are ready.