Real Time Cases
September 01, 2017
Based on Monumental Sports & Entertainment's (MSE) presence in Basketball, Hockey, and now Football and eSports, are there any creative ideas for new offshoots they could develop in a "Blue Ocean" Strategy? What other customer segments are ignored by this industry which could be underserved? These are a few of the questions Zach Leonsis considers when attempting to frame a Blue Ocean Strategy. Zach wants to evaluate proposals for a Blue Ocean Strategy to find empty market space for a new type of offering related to MSE’s resources, values, and experience in sports and entertainment.