Blue Ocean Sports Strategy

Blue Ocean Sports Strategy

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-334

Region of the world: North America
Topic: Corporate Strategy, Industry Analysis, Competitive Intelligence, Competition Marketing, Jobs-to- be-done, Segmentation, Value Proposition, Market Analysis, Market Research, Customer Analysis
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Based on Monumental Sports & Entertainment's (MSE) presence in Basketball, Hockey, and now Football and eSports, are there any creative ideas for new offshoots they could develop in a "Blue Ocean" Strategy? What other customer segments are ignored by this industry which could be underserved? These are a few of the questions Zach Leonsis considers when attempting to frame a Blue Ocean Strategy. Zach wants to evaluate proposals for a Blue Ocean Strategy to find empty market space for a new type of offering related to MSE’s resources, values, and experience in sports and entertainment.

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