Double Down on the Double Bottom Line

Double Down on the Double Bottom Line

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-330

Region of the world: North America
Topic: CSR, Double Bottom Line, Sports Management
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Monumental Sports & Entertainment (MSe) is not just about the game on the court, but also how the organization, its teams, players, owners, and employees give back to foster a double bottom line to benefit the community with shared value. Dana asks, “How can we get more involved in the community?” She wants to tap into the league as well as leveraging the other brands in the MSE portfolio, such as the Wizards, Capitals, and Capitol One Arena.