Brand Activation via Social Media

Brand Activation via Social Media

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-327

Region of the world: North America
Topic: Social Media Marketing, Brand Activation, Sponsorship ROI, Advertising ROI, Sports Team Brand Value, Brand Management, Strategy, Engagement
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Sports team sponsorship no longer means simply attaching a corporate name to a stadium. Rather, it has become a triangle of association between the team, the sponsor, and the passionate fan. To test the value of sponsorship integration, Brian would like to be able to prove that fans tend to like/follow a brand on social media because of its association with an MSE team. What could drive that effectiveness for sponsors? Do fans who use social media to connect with a sponsor later make a purchase because of the brand’s association with the team? How do you measure this as proof of sponsor ROI? How would you drive more productive fan engagement for MSE brands via social media?