Marketing to the Millennial Experience Economy

Marketing to the Millennial Experience Economy

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-326

Region of the world: North America
Topic: Blue Ocean Strategy, Marketing an Experience, Jobs-to- be- done, Customer analysis, Value proposition analysis, Marketing to Millennials
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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What is the expectation of the average sports fan in DC in terms of what they will spend on a night out? How can we use that information to tailor our product and market it to the Millennials who are looking for an affordable “social” night out? What are the barriers and what are the motivators for these Millennials? Are there things an arena or the team can do to improve the experience? Is there an “experience” economy?