Brand Activation in DC’s Sports Scene

Brand Activation in DC’s Sports Scene

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-325

Region of the world: North America
Topic: Marketing, Brand Activation, Brand Management, Sports Management, Sports Marketing, Sports Event Marketing, Experience Marketing
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Brian Gleason knows that once people get into the stadium, they’re going to have a great time; his job is to grab fans’ attention and motivate them to step through the doors in the first place. The challenge is that there’s so much noise inundating consumers as they struggle to improve their lives - brand activation needs to challenge people to realize why an MSE event is just the ticket.

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