Digital Partnerships: Content is King

Digital Partnerships: Content is King

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-324

Region of the world: North America
Topic: Partnerships, Strategy, Distribution, Media, Bundle Economics
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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The current environment forces media to proactively reach viewers by any means available, whether it’s a Facebook feed, Netflix deal, or a tweet notification that alerts fans to the live-stream. A key strategic asset MSN has built is their app which directly connects to fans and notifies them via iPhone ping that there’s something worth watching. MSN needs a clear and nuanced approach for operating on different media platforms in a way that accomplishes the goal of reaching as large of an audience as possible, but also in a meaningful and positive manner. The former goal must not compromise the latter.

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