Real Time Cases
September 01, 2017
Meet Dan Shanoff, Head of Programming for Monumental Sports Network (MSN). The biggest challenge for Dan is that sports media has been geared around a hi-fidelity "lean-back" experience where the currency is live games. How should MSN adapt to the changing tastes of millennial viewers who may be comfortable with the on-the-go, "lean-in" experience of consuming a game on an iPhone on their own terms (according to Dan’s hypothesis)? How do production values of the old worldview fit into this new mindset of mobile not just as a second-screen experience, and not just mobile-first, but mobile-only?