Next Generation Sports App

Next Generation Sports App

Monumental Sports Real Time Cases
September 01, 2017
SKU: RTC-322

Region of the world: North America
Topic: Subscriber Growth, Brand Awareness, Media Marketing, OTT Content Bundle, Segmentation Targeting and Positioning (STP)
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Given the differences between the two target customer segments, 1) season ticket holders at the Capital One Arena for the Wizards, Capitals, and Mystics, and 2) Millennials prone to streaming OTT content through apps, how would you advise Jennifer’s marketing strategy to succeed in these two different markets? Consider how Millennials, Gen Xers, and Boomers consume content differently, and pursue entertainment differently. The big question is, how do these customer segments each aim to improve their life through the happiness derived from MSN experiences, both live and digital?