Developing a B2C Strategy

Developing a B2C Strategy

TAA Apparel Real Time Cases
September 01, 2017
SKU: RTC-319

Region of the world: North America
Topic: E-commerce, Consumer, Strategy, Apparel, Fashion, Disruption, Marketing Channels, B2B vs. B2C
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Ronen Ben Joseph, VP of Operations at TAA Apparel, notes there are structural industry shifts and consolidations in apparel retail due to the internet. There is a value migration from large brick-and-mortar retailers to e-commerce enabled by the internet. Consolidation is intensifying because nearly all of e-commerce growth is accruing to Amazon, the dominant internet retailer with massive warehousing and fulfillment operations. This provides challenges for traditional fashion retailers, namely, TAA’s typical clients; but it could be a great opportunity for TAA to launch a new B2C business model to market directly to consumers utilizing the internet, disrupting the competitive advantages of incumbent fashion brand retailers.