International Opportunity: Worth It?

International Opportunity: Worth It?

CustomInk Real Time Cases
September 01, 2017
SKU: RTC-311

Region of the world: North America
Topic: International Expansion, Strategy, Evaluating Market Attractiveness, Developing go-to- market, Formulating Strategy, Making go/no-go decision
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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This case asks students to weigh the benefits of the US Market for t-shirts against the potential opportunities and challenges of expansion internationally. Marc needs a clear go-to-market strategy for select regions that are deemed attractive. Advise Marc in detail how would you recommend CustomInk progress in expansion over a period of time. What steps can be taken immediately, and what metrics would you aim for to define success?