Real Time Cases
September 01, 2017
Case Focus Justifying a CSR initiative to leverage a fast casual restaurant’s mission and values aligned with solving a real pain point to offer healthful meals in Food Deserts Case Introduction The ThinkFoodGroup mission is to change the world through the power of food. Beefsteak is uniquely positioned to make good on that mission in Food Deserts--communities struggling to afford or even find healthy food options. This is because Beefsteak mainly serves healthful vegetables, and its base-level price point is competitive in the fast-casual space. The Beefsteak team would like to capitalize on a corporate social responsibility (CSR) campaign to improve nutrition for people in the local community. Could Beefsteak help an underserved community, where some of their own staff may live, to make healthier food decisions?