Competitive Positioning: Vegetables, Unleashed to the Masses

Competitive Positioning: Vegetables, Unleashed to the Masses

Beefsteak Real Time Cases
September 01, 2017
SKU: RTC-307

Region of the world: North America
Topic: Competition, Customer Selection & Acquisition, Free Trial, SWOT Analysis, Total Addressable Market
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Case Focus Addressing the competitive positioning and customer selection for a new fast casual restaurant differentiated by innovating vegetables behind a powerful brand Case Introduction Stephanie discusses the challenge that diverse, culturally ingrained food perceptions present for targeting different markets. Many of her observations are anecdotal, but they all speak to a larger stigma associated with the purpose of vegetables. Beefsteak has set out to change this ‘purpose’ and needs a strategy to convey the value of a new vegetable-centric culture to various segments of the market. What is the source of this stigma, and what steps can Beefsteak take to challenge it