Building the Beefsteak Brand: Content Marketing Through Social Media

Building the Beefsteak Brand: Content Marketing Through Social Media

Beefsteak Real Time Cases
September 01, 2017
SKU: RTC-306

Region of the world: North America
Topic: Content Marketing, Measuring Success, ROI, Social Media
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Case Focus Analyzing the Beefsteak brand presence on social media to optimize the campaign and evaluate the ROI of content marketing Case Introduction Beefsteak is José Andrés’s first foray into the fast-casual food industry intent to distinguish itself with its focus on vegetables. With such a new concept for ThinkFoodGroup, there are few ways of measuring if the current social media strategy is not only working, but optimal. Based on analysis of Beefsteak’s social media presence, what characterizes the most effective content marketing for the Beefsteak brand and how can Stephanie measure success?  

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