Real Time Cases
September 01, 2017
Case Focus Analyzing the distribution and retail options to reach the end customer for a small line of gourmet food products leveraging the powerful brand of the celebrity chef José Andrés Case Introduction Marisol Plata is the ThinkFoodGroup Senior Brand Manager of the ThinkFood Products, José Andrés’s curated line of co-branded premium Spanish culinary staples and gourmet foods imported to the US from the renowned chef’s favorite sources. Products are currently distributed across the US in natural grocers, supermarkets, local gourmet wine and cheese shops, and online retailers (LaTienda.com, Amazon.com). Given the distribution options in the evolving gourmet food marketplace and the various new ways consumers can access specialty foods, what innovative distribution channels would you recommend ThinkFood Products use to reach their customers?