The Definition of Great Content

The Definition of Great Content

Spoon University Real Time Cases
September 01, 2017
SKU: RTC-295

Region of the world: North America
Topic: Content Strategy, Customer analysis, Job-to- be-done framework, Marketing, Product analysis, Social Media, Understanding the Customer, Viral Content, Digital Marketing
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Developing content is at the core of Spoon’s operations. It drives growth of their user base, which impacts revenue potential from sponsored ads and partner content. As Managing Editor, Spencer Dukoff is faced with defining the process for both selection and creation of quality content, a challenge made more complicated as Spoon’s volunteer contributor network grows. How should Spoon use their available resources to determine the best type of content to feature on the site and get it into production quickly?