Real Time Cases
September 01, 2017
Spoon is built around the work of unpaid student contributors spread across hundreds of college campuses. These contributors are central to Spoon’s strategic mission in that they not only produce revenue generating content, they also act as brand evangelists, and through their own experiences, maintain relevancy for Spoon’s audience. To ensure Spoon’s longevity and continued expansion, Spencer Dukoff, Managing Editor, needs to know what motivates contributors beyond monetary incentives. What can Spencer and his editorial team do to support the productivity, success, and engagement of every chapter community as well as individual contributors?