Real Time Cases
September 01, 2017
Consumer retention is vital to Spoon University’s growth and success. Access to Spoon’s user base provides value for sponsors of content. The attention Spoon draws with one-off, viral videos indicates a wider appeal and potential to grow that base, but often results in difficulty converting potential new users to loyal subscribers. How can Spoon facilitate continued engagement with content to grow audience trust in the brand and deliver value for sponsors of paid content?