Segmentation Strategy for College Campuses

Segmentation Strategy for College Campuses

Spoon University Real Time Cases
September 01, 2017
SKU: RTC-288

Region of the world: North America
Topic: Community Segmentation, Market Segmentation, Segmentation Strategy
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Currently, engagement on campus drives value for sponsored content and is wholly intertwined with Spoon’s overall operations. Knowing what drives engagement will help Britney target the right audiences for Spoon’s next phases of development. What characteristics exist on a college campus that can help identify and target new opportunities for Spoon?