Real Time Cases
September 01, 2017
Spoon University is looking to expand internationally from 170 campuses currently across United States and Canada, with a small presence in India and Scotland. Given this base, Britney needs a roadmap for a prioritized expansion plan. Spoon needs an analysis of the global markets to discover where the conditions are ripe for the unique foodie community they build. What regions of the globe, and specifically which cities or college campuses, should Spoon focus attention on onboarding new chapters over the next a) six months, b) one year, and c) 2-3 years?