Launching Spoon Cities

Launching Spoon Cities

Spoon University Real Time Cases
September 01, 2017
SKU: RTC-286

Region of the world: North America
Topic: Lean Marketing Management, Marketing Campaign, Marketing Plan, Market Selection, Market Sizing, Opportunity Recognition, Opportunity Assessment, Opportunity Realization
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Spoon City is a new initiative run by Spoon University to extend the Spoon brand to cities with communities of post-graduates and young professionals. To go live, Spoon needs to generate awareness in the three cities they choose for their first ventures and they need teams in place. In three months’ time, with a budget of $1,500 to be spread across the three cities, everything from market research and advertisements to recruitment will have to be done for a successful launch. How should Spoon identify cities and implement their launch in a new arena?