Building a Marketplace to Thrive

Building a Marketplace to Thrive

Noodle Companies Real Time Cases
September 01, 2017
SKU: RTC-283

Region of the world: North America
Topic: B2B, Content Marketing, Crossing the Chasm, Marketplace, Moveable Middle, Social Media Strategy
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Noodle Markets connects K-12 education buyers with product/service providers. CEO Nicole Neal’s biggest challenge is to build a marketplace that thrives with virility. The target audience, including K-12 district procurement officers, isn’t easily accessible or well tied-in to social media. What social media platforms should Nicole’s team at Noodle Markets pursue to reach this audience? What content would be best served across each platform? Ultimately, Nicole requires a scalable approach to engage this audience in meaningful conversations across multiple platforms.