Real Time Cases
September 01, 2017
Noodle Markets connects K-12 education buyers with product/service providers. CEO Nicole Neal’s biggest challenge is to build a marketplace that thrives with virility. The target audience, including K-12 district procurement officers, isn’t easily accessible or well tied-in to social media. What social media platforms should Nicole’s team at Noodle Markets pursue to reach this audience? What content would be best served across each platform? Ultimately, Nicole requires a scalable approach to engage this audience in meaningful conversations across multiple platforms.