Sourcing Capital to Compete in a Fast Growing Industry

Sourcing Capital to Compete in a Fast Growing Industry

Team Liquid Real Time Cases
September 01, 2017
SKU: RTC-267

Region of the world: North America
Topic: Branding, Business Strategy, eSports, Intellectual Property, Licensing, Marketing, Merchandising, Monetization, Promotion
Keywords: Real Time Case
Price: $11.00 | €0.00
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Team Liquid (TL) CEO Steve Arhancet reminds us it’s not always smooth sailing in a rapidly growing industry. Sports management titans are looking to consolidate power. The influx of investment into rival eSports teams has legitimized the space but also presented challenges. The raised stakes have driven inflated player salaries and it feels like a capital arms race. Historically a bootstrapped business funded by cash flow for 15 years, Team Liquid now finds itself in a new marketplace where it lacks the capital required to compete. Consider TL’s universe of potential financing partners, from VC to strategic partners such as traditional sports management operators. To raise about $2 million dollars, who would be the ideal type of partner(s) to help TL grow the business, and why?