Bringing Awareness to Wolf Trap Philanthropy

Bringing Awareness to Wolf Trap Philanthropy

Wolf Trap Real Time Cases
September 01, 2017
SKU: RTC-253

Region of the world: North America
Topic: Philanthropy, Social Media, Communications, Outreach, Community, Incentives, Incentivizing, Emotions, Emotional, Expansion, Branding, Leverage, Leveraging, Strategy, Non-profit
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Although Wolf Trap is one of the most popular venues in the nation by ticket sales, statistics show that most of their concert-goers do not know about Wolf Trap's larger philanthropic and educational missions. Consequently, they are struggling to convert regular ticket-buyers to be donors and members of the Wolf Trap Foundation, even after promoting this message on flyers and signage around the grounds. Wolf Trap knows that once individuals become a member, they enjoy the benefits that come with membership. They just need to identify how to encourage transactional customers to play a larger role in Wolf Trap's educational mission as donors and members. Furthermore, they need your help understanding the catalyst that makes ticket-buyers decide to donate for the first time.