Building Out a Grassroots Sales Strategy

Building Out a Grassroots Sales Strategy

Tri-County Scholarship Fund Real Time Cases
September 01, 2017
SKU: RTC-248

Region of the world: North America
Topic: Sales, Compensation, Territory, Lead Generation, Marketing, Social Media, Communications, Outreach, Community, Incentives, Incentivizing, Emotions, Nonprofit, Non-profit
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Tri-County Scholarship Fund needs a grassroots sales strategy to be able to leverage the roughly one million people that live in Morris, Sussex, and Passaic Counties. They want to reach as many new donors as they can to increase the Fund's growth as much as possible. They specifically need to build a strategy centered around three areas: lead generation, field sales territory design, and salesforce compensation.