Vetting Quality Users

Vetting Quality Users

Servy Real Time Cases
September 01, 2017
SKU: RTC-247

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
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Servy prides itself on being able to provide high quality feedback to restaurants from serious diners. This information is invaluable to restaurants if it is indeed from serious customers. Servy's competitors, websites such as Yelp, have recently had problems with their crowdsourced reviews being tainted with falsified, ultra-biased, or smear campaigned information that limits the validity of the reviews for both the restaurant and potential customers. One of Servy's key value propositions is that their crowdsourced feedback remains within the Servy bubble and is not open to those who may benefit from a bad review given to a certain restaurant. As they scale, how can Servy continue to properly vet these users and maintain their value proposition?