Competing Against Private Label

Competing Against Private Label

KIND Healthy Snacks Real Time Cases
September 01, 2017
SKU: RTC-228

Region of the world: North America
Topic: Marketing Strategy, Competitive Landscape, Private Label
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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John Leahy, KIND’s President, spends a lot of time discussing what distinguishes KIND from the competition.  Although he thinks the quality and consistency of their products make them stand out from the rest, he is concerned about barriers to entry when it comes to the nutritious snack food industry.  In this case, John mentions that he’s more concerned about private labeling than he is about some of the bigger players entering the space.