Marketing vs. Corporate Social Responsibility

Marketing vs. Corporate Social Responsibility

KIND Healthy Snacks Real Time Cases
September 01, 2017
SKU: RTC-224

Region of the world: North America
Topic: Corporate Social Responsibility, Strategy, Customer Acquisition, Ethics Acquisition
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
No votes yet

KIND Healthy Snacks is a company that started with a focus on doing more than just selling nutritional snacks. In fact, that's one of the key reasons why founder Daniel Lubetzky named the company KIND. One of KIND's newest initiatives is called the KIND Movement. Essentially, the KIND Movement allows their employees to reward acts of kindness with special KIND Rewards Cards. The company (and their employees) love this program and it's been very successful so far. This case comes down to analyzing whether this is a corporate social responsibility initiative, a marketing initiative, or a blend of both. Additionally, this case encourages students to dive deeper into Corporate Social Responsibility initiatives and explore how they are blended with public relations and marketing practices.