The KIND Movement Engagement

The KIND Movement Engagement

KIND Healthy Snacks Real Time Cases
September 01, 2017
SKU: RTC-222

Region of the world: North America
Topic: Marketing, Customer Acquisition, Business Development, Ethics
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Since day one, KIND has been on a mission to make the world a little kinder.  Employees celebrate kindness in many different ways.  For example, KIND's Corporate Social Responsibility team designed a campaign where they hand out special KIND reward cards to strangers for performing random acts of kindness.  KIND also rewards individuals as part of a monthly grant program for working on bringing socially impactful ideas to life.  Consumers may not understand that KIND is more than a name and a product.  For a brand, how is it best to engage with their consumers/community to inspire kindness and a kinder state of mind?