Developing the STRONG Brand

Developing the STRONG Brand

KIND Healthy Snacks Real Time Cases
September 01, 2017
SKU: RTC-220

Region of the world: North America
Topic: Strategy, Product Development, Customer Acquisition
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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KIND Healthy Snacks has developed a diverse product portfolio over the last 10 years. The products began with the core nut bars (NUTS & SPICES, FRUIT & NUTS, and the KIND PLUS), and over time, have also expanded to KIND Healthy Grain Bars and KIND Clusters. STRONG & KIND is one of the newest products that have been added to the KIND portfolio. What sets this bar apart from the other products is that the bars are savory and have 10 grams of protein in every bar. Flavors include: Roasted Jalapeño, Thai Sweet Chili, Hickory Smoked, Honey Mustard, and Honey Smoked BBQ.