Real Time Cases
September 01, 2017
ChefXchange wants to make several improvements to its Web platform. First it seeks to improve the video content by providing a 15-second video of each chef in action. Secondly, it wants to revamp its user interface to allow for cleaner navigation and more bookings. How can the company make viral videos that will engage potential foodies and drive bookings? How do people flow from one place to another on the Web site? What suggestions would you offer to improve this flow so that bookings increase?