Product Diversification Vs. Specialization

Product Diversification Vs. Specialization

SHARKK Real Time Cases
September 01, 2017
SKU: RTC-193

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
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This case delves into SHARKK’s product development strategy. SHARKK currently offers a myriad of consumer electronics and lifestyle brand items. Their largest market in terms of customers is in the audio equipment industry. What they want help deciding is if they should focus development more on the audio equipment industry or continue creating a wide variety of lifestyle products to grow the SHARKK lifestyle brand.