Real Time Cases
September 01, 2017
Voices.com has been an Ontario, Canada-based company since their inception in 2003. The company has always used an in-bound sales approach. In an effort to expand their market dominance, they decided to open office in New York City exclusively dedicated to outbound sales efforts. Even though they are a Canadian-based company, they are committed to hiring and training individuals from the United States. They are concerned about two separate things: (1) maintaining their Canadian business culture, and (2) properly assimilating their company and practices into American culture.