Cultural Analysis, Adaption, and Strategy

Cultural Analysis, Adaption, and Strategy

Voices Real Time Cases
September 01, 2017
SKU: RTC-174

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
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Voices.com has been an Ontario, Canada-based company since their inception in 2003. The company has always used an in-bound sales approach. In an effort to expand their market dominance, they decided to open office in New York City exclusively dedicated to outbound sales efforts. Even though they are a Canadian-based company, they are committed to hiring and training individuals from the United States. They are concerned about two separate things: (1) maintaining their Canadian business culture, and (2) properly assimilating their company and practices into American culture.

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