Anthony's Coal Fired Pizza
Real Time Cases
September 01, 2017
SKU: RTC-167
Anthony Bruno started Anthony’s Coal Fired Pizza in Fort Lauderdale, FL because of his personal frustration with the meager selection of authentic Italian food. One of the restaurant’s success drivers has been keeping the menu very limited and straightforward. Anthony’s management has been able to ensure quality, freshness, and consistency with a menu of this size. As they have grown, they have begun to realize that different regions and age groups enjoy different styles of food and dining. Additionally, a restricted menu has resulted in a limited appeal to potential customers (i.e., due to dietary restrictions, regional preferences, lifestyle choices…etc.).