Venue Selection & Geographical Expansion

Venue Selection & Geographical Expansion

Anthony's Coal Fired Pizza Real Time Cases
September 01, 2017
SKU: RTC-166

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
No votes yet

Anthony’s currently owns and operates 49 locations in five different states along the east coast. They are already set up to enter the greater Boston area in the next few years. Although they have been successful so far, Anthony’s management understands that their concept is not appropriate and transferable in different regions. For example, Anthony’s tried to open locations in Las Vegas, NV and Darien, CT but was unsuccessful. Chuck Locke attributes these failures to the highly competitive landscape and lack of key clientele.