Product Marketing in the Age of Millennials

Product Marketing in the Age of Millennials

RedPeg Marketing Real Time Cases
September 01, 2017
SKU: RTC-161

Region of the world: North America
Topic: Digital Marketing, Consumer Behavior, Generational Marketing, Brand Management
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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Millennials live in a world that is more connected than ever before.  As a result, people can instantly share their experiences with their entire network at the click of a button.  This is allowing smaller brands to compete with the larger brands like never before, and some of RedPeg’s national brand clients are struggling to stay relevant.