Real Time Cases
September 01, 2017
In the current ever-changing digital landscape, ThinkFun is looking to hire an individual that is well versed in several different strategic areas. The issue is, they are not even sure what they should be looking for in a candidate. ThinkFun believes it has become increasingly more important to tell the story of their products when communicating with their end users. The issue is, they cannot find candidates that are well enough versed in manufacturing and operations in addition to marketing and PR. ThinkFun believes that in order to properly tell the story, this individual needs to be present for the entire process (i.e., from development to the end user).