Scaling a Restaurant-Tech Startup (Customer Acquisition)

Scaling a Restaurant-Tech Startup (Customer Acquisition)

Servy Real Time Cases
September 01, 2017
SKU: RTC-151

Region of the world: North America
Topic: Feasibility Analysis, Marketing, Planning, Strategic Decision Making, User Development, User Acquisition
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
No votes yet

Servy is mystery-dining platform that helps restaurants collect valuable feedback about the customer experience. Currently Servy serves 50 restaurants in the greater New York City area. Servy is looking to expand their coverage to 500 restaurants, which would warrant roughly 20,000 users/reviewers within 6-months (in and around New York). In terms of longer-term goals, Servy is looking to work with over 15,000 restaurants nationally within the next three years. Robert estimates that this would require a user base of over three hundred thousand user/reviewers.