Real Time Cases
September 01, 2017
ThinkFun is always looking for a way to celebrate their most popular and iconic products. One of their strategies has been to revive their most renowned games through developing interesting brand extensions. For example, Rush Hour is one of ThinkFun’s “Crown Jewels,” which is why they believe it is the perfect product to continually adapt and innovate. However, they already have a Deluxe, Junior, Railroad, Safari, Shift, and Mobile App edition for the game.