Building the Brand

Building the Brand

Hawke & Co. Real Time Cases
September 01, 2017
SKU: RTC-117

Region of the world: North America
Keywords: Real Time Case
Price: $11.00 | €0.00
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In 2006 Hawke & Co. re-launched as a men’s outerwear company that identified a unique niche in the marketplace. Hawke & Co.’s target audience consists of young adult men ages 18-35 that choose products based on utility and aesthetics (not necessarily branding). Hawke & Co.’s products are designed to combine city sophistication with casual, outdoor ruggedness. Since 2006, Hawke & Co. has had trouble with their marketing and branding strategy. Ultimately, Hawke & Co. is looking to develop brand recognition and brand affinity. Hawke & Co. has begun to re-design their marketing and branding strategy, but they need help with their next steps.