OMG! He Said What? (A&E's Duck Dynasty Situation

OMG! He Said What? (A&E's Duck Dynasty Situation

Barbara Schuldt, Jeff Totten Journal of Critical Incidents
January 01, 2015
SKU: BUS-463

Region of the world: North America
Topic: Ethics & Social Justice
Keywords: Duck Dynasty, controversy, A&E network, public relations, social media
Price: $4.00 | €0.00
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This incident deals with the controversial interview in GQ magazine with Phil Robertson, founder of West Monroe, Louisiana-based Duck Commander and family patriarch on A&E’s “Duck Dynasty” reality television show. Robertson, a devout and conservative Christian, made some highly inflammatory comments about homosexuals and African-American in the pre-Civil Rights era. The A&E network suspended Robertson amid lots of PR, social media, and print commentaries and then reinstated him. The student is asked to assess how A&E handled the PR controversy and to provide suggestions for how the network should have handled the situation.

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